Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

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Regular price $187.95 CAD Sale price$74.95 CAD Save 60%
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Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the color that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

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  • "I laid this out the night before because I could not wait to wear it. The fabric is genuinely beautiful nothing like the cheap material I have ordered online before. Wore it to a lunch with friends and got stopped twice and asked where it was from. Honestly one of the best things I have ordered in years."
    Jennifer M.
    ☑️ Verified
  • "I bought this for a weekend trip and packed it thinking I would probably never wear it. Ended up wearing it three times. Got stopped twice and asked where it was from. The fabric travels so well no creasing, no fussing. Just put it on and go. One of those rare sets that actually delivers."
    Michelle T.
    ☑️ Verified
  • "I was not expecting much if I am honest. I have ordered online before and they never look the way they do in the photos. But when this arrived I was genuinely surprised. The fabric is so much softer than I expected and the fit is actually flattering. I wore it out to dinner last weekend and I felt great the whole evening. Already thinking about ordering another colour."
    Nicole B.
    ☑️ Verified
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Heather creates timeless clothing inspired by the elegance of Toronto. With over 15 years of experience, her designs combine effortless style with relaxed sophistication, trusted by 60,000 Canadian women.

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